Roots Organic Seedling Nursery - Identity & Packaging

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Roots Organic Seedlings is a small retail venture run and owned by an organic seedling enthusiast. The task was to communicate the owners obsession for a world filled with organic plants. The logo plays on the name “Roots” while utilising organic shapes to convey the concept of the store. The shapes are continued through the range of products to connect the customer with the brand. Letterhead, business cards & envelopes were designed and printed on recycled stock to create an organic feel. Plant tags were designed for seedling information. The information is laid out in a structured format with simple branding from the logo. The store name roots is symbolically placed on the area of the tag which gets pushed into the dirt.