Since 2012, I Heart Brownies have been creating the perfect brownie
– and the perfect iconic brand.
I was brought on to help develop the brand identity further. Taking inspiration from the iconic heart shaped brownie range I have developed a bold brand which uses a combination of solid patterns, stripes and blocks of colour. My inspiration came from seeing how the brownies were placed in the box create symmetrical patterns, whether they are stacked side by side or upside down they have a distinct look which formed part of the brand identity. The cute sayings and icons were incorporated into fun patterns to create a brand that is “gram worthy” and creates conversation.
Alongside building the brand I designed the menu boards and worked alongside Woodland Shopfitting with the wall graphics who designed and built the breathtaking 70’s inspired concept store on the Sunshine Coast.
Menus and Menu Boards
I designed the full suite of collateral for I Heart Brownies including the menu design and menu board designs for their concept store on the Sunshine Coast. I designed them using the iconic heart as a bold pattern and blocks to separate the content out.