Soak Society

BathDew™ Flower Power is a moisturising bubble bath that combines the delicate and luxurious extracts of Magnolia and Rose and uplifting Orange Blossom.

BathDew™ is a product that appeals to women looking for luxury and pampering. A matt black box with rose gold foil was selected to give the product a premium appeal and allow for a higher price bracket. Simplistic packaging was also designed for the bath salts to create a minimal, luxury product.

Brand Development

Print Collateral

Target Market Research

Packaging Design

soak society bath products logo
Soak society woman sitting with bottle of bath dew and strawberries
Soak Society Bath Dew packaging with a white rose

Packaging Design

Working closely with the owner of Soak Society we decided upon the packaging stock and chose premium finishes.

The rose gold foil emboss gives this product a feeling of luxury, by spending the time getting the packaging right the price point was able to be raised.

Woman holding Luxury beauty product Packaging Design in a white robe
Black Soak Society box on white roses
Bath Dew Flower Power pink logo
Soak Society Postcard design
Soak Society bath salt packaging