BathDew™ Flower Power is a moisturising bubble bath that combines the delicate and luxurious extracts of Magnolia and Rose and uplifting Orange Blossom.
BathDew™ is a product that appeals to women looking for luxury and pampering. A matt black box with rose gold foil was selected to give the product a premium appeal and allow for a higher price bracket. Simplistic packaging was also designed for the bath salts to create a minimal, luxury product.
Target Market Research
Working closely with the owner of Soak Society we decided upon the packaging stock and chose premium finishes.
The rose gold foil emboss gives this product a feeling of luxury, by spending the time getting the packaging right the price point was able to be raised.