vEEF™ is a plant-based burger range. I was commissioned to work on the brand, marketing collateral, website and the packaging design for a range of plant-based products.
The target market of vEEF™ is food lovers who are plant-based and want a burger experience that is big – in your face – tasty. This helped steer the packaging design and website design in a bold direction using colour and the photo’s of the juicy burgers to attract the buyer.
Website Design & Development
vEEF™ needed a range of packaging that would pop on the shelves and entice the customer with their delicious, plant-based products. The brief required me to focus less on the emphasis of the health aspect of plant-based food and more on the taste. I always research the target market and competition to ensure a unique brand is created.
A bright, easy to navigate website was designed and built in WordPress. The customer needed an online presence which was simple to use but gave a nice overview of their product offerings. I designed custom banner images to define each product type and create a bold website.