Veef™

vEEF™ is a plant-based burger range. I was commissioned to work on the brand, marketing collateral, website and the packaging design for a range of plant-based products.

The target market of vEEF™ is food lovers who are plant-based and want a burger experience that is big – in your face – tasty. This helped steer the packaging design and website design in a bold direction using colour and the photo’s of the juicy burgers to attract the buyer.

Brand Development

Print Collateral

Website Design & Development

Packaging Design

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Packaging Design

vEEF™ needed a range of packaging that would pop on the shelves and entice the customer with their delicious, plant-based products. The brief required me to focus less on the emphasis of the health aspect of plant-based food and more on the taste. I always research the target market and competition to ensure a unique brand is created.

Website Design

A bright, easy to navigate website was designed and built in WordPress. The customer needed an online presence which was simple to use but gave a nice overview of their product offerings. I designed custom banner images to define each product type and create a bold website.

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If your love for the planet is as strong as your love for good food you're in luck! Welcome to a delicious sustainable new world of robustly flavoured protein filled, plant-based food - without added preservatives. Gluten and Cruetly free. At last a meat free otpion that's better than the real thing.
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The burger patties you see in front of your are about to welcome you into a delicious sustainable new world of robustly flavoured protein filled, plant-based food - without added preservatives. Gluten and Cruetly free. At last a meat free otpion that's better than the real thing.
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